Maks News has been part of the East London community for generations. Located in a densely populated neighbourhood near Shoreditch, the non-alcoholic convenience store attracts residents, office workers, and families from the nearby junior school. Since taking over the lease in 1988, Mr Yusuf and his wife have run the shop together, building strong relationships and earning the trust and loyalty of the community they serve. He has been shopping with Dhamecha since 2005, introduced through word-of-mouth recommendations from fellow local businesses.
 

Maintaining the right range and consistent availability was challenging, especially since shoppers relied on the store for their everyday essentials. The store needed a wholesaler that offered competitive pricing, strong stock levels, and a steady flow of new products. 

All while maintaining the cleanliness and reliability of the chilled and dairy sections for neighbouring cafés, bakers, and restaurants that depend on fresh items.

“We needed the range and the availability. We started shopping at Dhamecha as they had both.”
 

Partnering with Dhamecha has made it easier for the store to maintain value, choice, and consistency for its customers.

• They were first introduced to Dhamecha by fellow local retailers and now visits multiple branches regularly.
• The owner follows Dhamecha’s promotions closely to maximise margins and offer customers strong value.
• Using the App, WhatsApp updates, and email prompts helps the store stay on top of deals and plan its purchasing efficiently.

“We regularly watch out for all promotional activities in Dhamecha to maximise our margins and give our shoppers the best value.”

Joining DMART has allowed the store to build stronger promotions and increase customer interest in-store with:

• POS support that makes it easy to showcase deals throughout the shop.
• Planograms and display tips help improve the look and flow of promotions.
• DMART offers help him compete directly with larger retailers in the area.
• Customers notice the value, leading to more footfall and repeat visits.

“It enables us to compete against local supermarkets. More customers come to us as our offers are in line with the supermarkets and sometimes they are better.”
 

Being in DMART has made the store’s presence become more prominent on the shelf, backed by strong pricing and consistent stock. As a result, customers experienced smoother discovery, more compelling offers, and a natural shift toward repeat buying.