King Edward Stores is a long-established convenience store serving a residential community with steady footfall from local residents and some passing trade. Originally located within a tower block, the business moved into a newly built unit following redevelopment in 2011. Owned by Mr V. Arularasan, the store has been shaped by more than two decades of independent retail experience, with a focus on reliability, familiarity, and everyday essentials for the neighbourhood.

Before joining Retail Club, Arularasan struggled to find a single supplier who could meet all his needs. Getting the right range, ensuring correct pricing, and avoiding overcharging were ongoing issues. Too much time was being spent driving between multiple suppliers just to keep the store stocked.
 

He needed:

• A one-stop wholesale solution
• Correct and consistent pricing
• A reliable range suitable for his local customer base

“I wanted a one-stop shop. I spent too much time driving around different suppliers for the right stock — it was a waste of time and money.”
 

With Dhamecha and the DMART Retail Club, the store now benefits from:
The best overall range and pricing for his day-to-day needs

• Consistency across categories, helping him manage margins better
• Offers and promotions he can rely on every week
• WhatsApp updates that help him plan shopping in advance
• Supplier Week promotions with strong value
• Long-term support tailored to independent retailers
   

“Their range together with overall price of shopping is the best at Dhamecha. They support independents for the long term. This is why they have loyal customers.”
 

Retail Club membership has strengthened footfall, increased repeat visits, and built stronger community ties. Offering value through promotions has helped the store compete locally and focus on long-term customer loyalty rather than short-term margins.