DMART Retail Club Member
Essex Food & Wine
"It helps our business if we provide special offers to customers. If we can purchase and promote at a good price it's a win-win for us and our customers. Due to the cost of living, people in the area are even more price conscious at the moment"
About the Store
Essex Food & Wine is a long-standing convenience store in a busy residential area of Hornchurch, Essex. With minimal passing trade, the business relies on strong local relationships and everyday convenience. Having served the community for 39 years, the store is trusted by generations of residents who value friendly service, familiar faces, and products that are always in stock.
Challenges on the Shelf
Before partnering closely with Dhamecha, Mandeep struggled to source the variety and availability his customers expected, particularly a strong range of spirits. Competing locally meant every out-of-stock item risked losing a customer to another store.
He needed:
- A wide, dependable range
- Strong availability to prevent gaps on shelf
- Pricing that protected margins and ensured value
“We sell a good selection of spirits. There was less selection previously, but Dhamecha now have very good offers and availability.”
Working with Dhamecha
The Dhamecha depot in Barking quickly became a reliable one-stop solution for the store’s needs:
- Excellent range across spirits and everyday essentials
- Strong stock levels to avoid weekly supplier trips
- Competitive pricing that supports retail value
- Efficient sourcing under one roof, saving time and costs
“We didn’t want to waste time driving to different suppliers. Dhamecha had the stock — and plenty of it. We always keep an eye on their deals, especially for popular lines.”
How DMART Helped Stay Ahead
The DMART Retail Club has become a key advantage in a price-sensitive area. When promotions are visible, customers recognise the value and choose to shop local.
Through DMART, the store benefits from:
- Member-only offers that match supermarket pricing
- Shelf-edge labels and posters that signal value instantly
- Long-standing support from the business development team
- Better footfall and reinforced customer loyalty
"If we can purchase at a good price and promote at a good price, it’s a win-win. Customers know prices well and tell us how competitive we are."
The Difference That Customers See
DMART promotions combined with Dhamecha’s strong supply base have helped Essex Food & Wine stand out in a competitive retail environment. Price-driven repeat visits keep the store stronger for the long term, not just the promotional period.
Final Word
"We always keep an eye on Dhamecha deals, especially if it's popular lines which we sell regularly. If we buy competitively we can pass this on to our customers"
Mr Mandeep Kalsi
Owner
