Grovehill Express is a convenience store and off licence located on a busy retail parade in Watford. Positioned between a Tesco Express on one side and a Morrisons Daily on the other, the store operates in a highly competitive setting with limited passing trade. For 12 years, Mr Seythan has built a trusted neighbourhood store through wider product choice, strong availability, and personal service that shoppers value.

Before working closely with Dhamecha, other suppliers did not provide the full range or pricing consistency needed to compete with major chains located on the same parade.
He needed:
• A broader and reliable range
• Pricing that supported competitive retail pricing
• A supplier who understands independent retail needs

“The range wasn’t there. Prices were high, and it affected my margins and what I could sell at.”
 

Dhamecha ensures the store has what it needs to trade competitively every day:

• Good availability across key categories
• Competitive wholesale pricing
• Regular value-driven deals
• Supportive depot managers and knowledgeable staff
 

“When there are promotions at Dhamecha, I buy more and pass the price on. It drives footfall — instead of selling one case a week, I now sell ten.”

On a retail parade where customers compare value between stores, DMART promotional activity gives Grovehill Express a strong edge. Posters and shelf-edge labels make offers clear and keep prices top of mind for shoppers.

Through DMART, the store benefits from:
• Exclusive member-only deals
• Professional point of sale materials that raise store standards
• Business development support to activate offers well
• Stronger footfall and repeat visits

“The promotion pack encourages customers to visit me rather than others in the parade. The activity has had a positive impact — that’s why I’m still part of it.”
 

With Dhamecha supplying the right products and DMART enabling clear value communication, Grovehill Express remains a preferred choice on a competitive high street parade.