Owned by Mr Suganthan, Queensway Shell Service Station has been serving its community since 2010. As an independently run forecourt store, it occupies a prime location, surrounded by local businesses, schools, and residential areas, welcoming motorists, walk-in customers, and passing traders throughout the day. For over fifteen years, Mr Suganthan has relied on Dhamecha to keep his store well stocked and ready for the steady flow of customers who count on it.
 

Before Dhamecha, finding the right products at the right price and in reliable quantities was a constant challenge for the store. Other wholesalers often lacked either the range or the availability his forecourt store needed.

“Since visiting Dhamecha Watford branch, this was simplified as the product range was fully comprehensive and stock availability was quite consistent.”
 

Dhamecha has made day-to-day sourcing easier and far more pleasant for the store:

• Helpful support the store receives from the branch team.
• Following Dhamecha’s daily and weekly promotions helps him stay stocked with the right products at the right time.

“On many occasions, I have had experiences of friendly assistance and support from members of the team, making my shopping experience enjoyable.”

Being part of DMART has helped the store strengthen both footfall and in-store performance:

• Promotions run through DMART create a clear uplift in daily sales.
   
• Shoppers respond well to frequent offers displayed in-store.
   
• DMART’s guidance has improved how products are arranged on shelves.
   
• Planogram support has helped refine overall store presentation.
  “This support and knowledge gained from Dhamecha have helped me tremendously.”
   

DMART promotions combined with Dhamecha’s strong supply base have helped Queensway Shell Service STN stand out. Customers now walk into a store that feels clearer, tidier, and easier to shop. Products are placed where people naturally look, and the overall layout feels more organised. The changes make visits quicker, smoother, and more enjoyable for every shopper.