Trinity Food & Wine is a long-standing convenience store in Basildon, serving local residents since 1975. Owned by Mr Agnelo De Sousa for the past 19 years, the store is firmly rooted in the community and built around everyday essentials, trusted service, and familiar faces. Agnelo’s focus has always been on providing a reliable and convenient shopping experience for customers who live nearby, many of whom have been visiting the store for years.

 Before joining Retail Club, Agnelo struggled to find a supplier offering strong everyday prices, a broad product range, and better margins. Competing locally meant every penny mattered, especially as customers became more price-conscious.
 

He needed:

• Consistently competitive pricing
• A wider range across grocery, drinks, pet food, confectionery, and £1 lines
• A supplier who would help him stay competitive long-term

“I was looking for a supplier with good prices and a good range. Better margins for me mean better prices for my customers. People have less money now, so we have to think differently.”
 

As a DMART Retail Club member, Trinity Food & Wine now benefits from:
Competitive pricing and strong everyday margins

• Consistent value even when products are off promotion
• Member-only offers that help drive sales and repeat visits
• Professional promotional packs that elevate store standards
• Support and guidance from the business development team

“Dhamecha have competitive pricing, margins, and deals. If we can buy competitively, we can make our business competitive. The promotional material is professionally printed and raises the standard of my store.”

Since joining Retail Club, Agnelo has seen stronger footfall, improved sales, and greater customer loyalty. Promotional activity brings new faces through the door, leading to additional sales across non-promoted lines and helping maintain healthy margins.